Nothing has been as rewarding as witnessing the birth of  your child but we all know (and have to accept) that parenting is filled with all kinds of ups and downs. So, this is how my story has started…

With years spent searching for toys and other goods for babies I realized that to find something what is really simple, safe and beautiful is not easy. So this is how GUDbaby was born. While technology continues to advance and life becomes increasingly fast-paced, I would like to protect the simplicity and joy of childhood with things that are enchanting, sturdy and safe.

I believe that whatever the product is, if it is made by hand, it is made with love. We all deserve to be loved.

With all my love, Asta

GUDbaby’s founder